Private Money JV Funding – The Story Of The Investor Meeting
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When you want to get Private Money Joint Venture Funding, you need to have a meeting with the private investor who wants to fund your project. At this point in the process you are dealing with a very interested person. The private investor has already reviewed your material and has already said that they would like to fund your project.
So why have a meeting?
Now the private investor wants to know more about you than about your project. Exactly who are you, and why should you be the one to make your project go to completion? If you have included substantial information about your project, the investor doesn’t need to know more about the project.
The Investor Will Verify Your Facts
Sure, the private money investor will verify your actual factual data. But now the investor wants to know about you. Now’s the time to tell your story and create a friendly relationship with the investor.
There was a recent article in the Business & Technology section of the Contra Costa Times by Scott Duke Harris. The article talked about Jerry Weissman’s “Coaching the perfect pitch.” In the article there’s a quote “No one knows how to tell a story. And no one knows they don’t know how to tell the story.”
The JV Funding Investor Meeting Is All About Story
The JV Funding meeting is ALL about story, your story. The investor wants to know your story. The investor wants to know who you are. Are you trustworthy? If the investor is going to put millions of dollars into your project, he/she wants to be sure that the he/she has a good sense of who you are.
The 8 Hour Meeting – Not All Presentation
This is why a whole day is scheduled for the investor meeting. It’s not so much about you presenting your project in PDF of Power Point. The investor could easily read that. Instead it’s a time for the private money investor to get to know you – who you really are. It’s a time to tell your story. It’s a time to be a real person, someone who the investor can feel comfortable dealing with and have faith that you will perform what you say you want to do.
The Relationship Bond
If you can be a real person and come across as trustworthy, you’ll probably get your funding, even if your project isn’t that strong. But if that relationship of trust is broken in the meeting, then no matter how strong your project is the private money investor will not want to give you the funding.
It’s All A Matter Of Trust
If the investor can trust you, then just a hand shake would be good enough to make the deal, and the paperwork only backs it up. But if you lose that trust in the meeting, no amount of paperwork can bring it back. This is what makes JV Funding different from any other kind of funding. And this is what makes the JV Funding Meeting so important. It’s a time to win a friend and partner for your mutual benefit. So prepare to meet a new friend and not just a private money investor.
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